Home Counsel — New York · New Mexico · Texas

A house is a structure.
A home is a feeling.

Gudrun & Co.

Architecture, design, psychology & technology working together to help clients understand how they want to live, and then bringing it to life — beautifully.

What is Home Counsel Discover the Home Mapping Experience
Scroll
&

On the name

Named for a woman
who understood
what home means.

Gudrun is founder Lisa Gannett's middle name — and her Danish grandmother's name. A woman who simply embodied the feeling of home — kind, layered, and welcoming in a way that was uniquely hers. That inheritance is the foundation of this practice.

"Gudrun & Co. is rooted in a simple Danish belief: home is a feeling, not a destination. Named for my grandmother, I help you translate that feeling into your own beautiful physical space. Whatever transition you're facing — finding a home with vision, designing an elegant flow for how a space will be lived in, or curating a life-long legacy in a new space — I'm here to make sure your home is built around your life, not the other way around." — Lisa Gudrun Gannett
Home

A New Category

Home Counsel.

The practice of designing how you live — not just where. For 21 years inside McKinsey & Co., Lisa built and stewarded the technology and programs that enabled one of the world's most demanding organizations. Then she stepped away to build something entirely her own. That decision is the foundation of everything Gudrun & Co. stands for.

Human psychology & life vision
Starting with the person — understanding how you live, what restores you, and what your home needs to hold
Architectural thinking
How space shapes behavior, movement, and the rhythm of your daily life
The art of arrival
The physical realization of everything designed — so that stepping through the door for the first time feels like coming home rather than moving in

Experiences

The approach that produces the life you want in the spaces you'll love.

The Home Mapping Experience is at the core of how Gudrun & Co. delivers against each of the following personalized engagements.

· Foundation of the Gudrun & Co. model

The Home Mapping Experience

Before a single box is packed, we build a millimeter-accurate digital portrait of your new residence and map your entire furniture collection within it — solving every spatial puzzle weeks before move-in day. It is what makes the work possible, and what makes the transition feel like a homecoming rather than a move.

→
01
The Spatial Counsel
Advisory · Ongoing

For clients who need an independent, life-centered perspective on a space — whether that's a single session for an honest look at the home you're already living in, or an ongoing advisory relationship alongside your architect. Spatial possibility, friction analysis, and behavioral psychology applied to how you actually live.

→ 02
The Pre-Purchase Vision
New Property · Investment Property

Before you make an offer, we explore together what's actually possible in that space. A property walk and a life vision conversation — for a primary residence, grounded in how your family actually lives. For an investment property, in the eyes of the person who will eventually call it home. You move forward with clarity on what's achievable — before you commit.

→ 03
The Next Chapter
Seniors · Downsizing

For clients leaving a legacy home — and the families helping them do it. The hardest questions come first: what comes with you, what goes to the people you love, what gets released. Once those are answered, everything else follows. Guided conversations, a room-by-room edit, a vision for the new space, and white-glove transition management.

→
Signature Technology

The Home Mapping Experience.

A thoughtful beginning to your next chapter — move with the confidence that every piece is in its place, and every room already feels like yours.

I

The Assessment

Your Life, First

A deep conversation about how you live, how you want to live, and what your space needs to hold — your rhythms, your belongings, your daily life.

II

The Portrait

Your Space, Precisely

A millimeter-accurate digital portrait of your new residence — every room measured, every dimension recorded, every layout possibility made visible.

III

The Mapping

Every Puzzle, Solved

Your entire furniture collection placed virtually. Every layout tested. Every spatial challenge resolved — weeks before a single box is packed.

IV

The Arrival

A Rehearsed Homecoming

You step through the door and it already feels like yours. Not a house you're moving into — a home you're returning to.

Yours.

You don't just move into a house. You step into a home that is already yours.

Begin the Experience

Why This. Why Now.

Born from necessity.
Refined by living it.

This practice wasn't designed in a conference room. It was built move by move, room by room, over seven relocations in the first fifteen years of raising a family — all while working full-time, all while wishing there was an easier way.

Brooklyn

Where it began.

Raising twins in beautiful pre-war Brooklyn, in a space many in modern suburbia would never imagine could work. Designing a nursery — to sleep, nurse, change, and play — in a room measuring 10×10. Lisa pioneered what became the Home Mapping Experience the way most things worth doing begin: out of necessity, on graph paper, cutting out furniture-sized pieces of paper and testing every layout and flow by hand until the space gave back everything it was asked to hold.

Bronxville

Where it deepened.

Finally leaving Brooklyn meant taking on a 1927 Tudor gut renovation in a historic district in Westchester County, NY — where every part of the home was touched. The front door that greets you. The kitchen that feeds you. The new space for growing boys to share and play. Navigating a full renovation while working and raising a family taught Lisa what clients actually need: not just a vision, but someone who can hold the whole picture without losing the thread of how the family inside it actually lives.

The next chapter

Where it became a calling.

And then helping her in-laws navigate a downsizing from homes in Dallas and Santa Fe into a single independent living condominium — a transition that is delicate and special and hard in ways no checklist can prepare you for. What comes with you. What goes to family. What gets released. That experience made clear that each of these moments — the first home, the renovation, the letting go — deserves the same quality of presence and care. Every service Gudrun & Co. offers connects to a real chapter lived.

"It was born out of the need to solve a problem. Again. And again. All while working full-time and raising a family. This is the chapter I've been writing all along."

— Lisa Gudrun Gannett

Lisa Gudrun Gannett

Of both worlds.
By design.

Lisa Gudrun Gannett
Lisa Gudrun Gannett
Lisa American. Twenty-one years inside McKinsey & Co. — ensuring the technology and programs supporting our global teams were as reliable and effective as the people using them. She left and built something entirely her own.
Gudrun Danish. Her grandmother's name. A woman who carried "home" within her. A reminder that home is a feeling, not a destination — and that a space is only truly finished when it is built around the life it holds.
Gannett Married. Mother. American ambition, Danish restraint, McKinsey rigor. The practice lives at this intersection.
Connect on LinkedIn

The Practice

Moving into a new chapter of life is more than a change of address — it is a shift in the rhythm of your days.

Because your home is where your story unfolds, this work requires a deep understanding of how you truly want to live.

Partnership

I am here to help you navigate your next chapter. My role is to listen to your goals and ensure every decision we make honors the life you've built while making space for what's ahead.

Clarity

You shouldn't have to guess what is possible. I provide the clear, expert perspective you need to see your home's potential — whether you are reimagining a new space or thoughtfully rethinking your current one.

Integration

A home should feel like an evolution, not a reset. I help you blend your most cherished belongings with the flow of your daily life, creating a space that feels entirely, comfortably yours.

Wellness Snapshot

What a beautiful room is actually telling you.

Every space sends signals to your nervous system. Here is a sample of what a Gudrun & Co. assessment surfaces — and what becomes possible when a home is designed around the life inside it.

01

Setting the Tone for Better Sleep

When we rely on just one or two bright light sources at night, it tricks our brains into thinking it's still midday — keeping cortisol higher than we'd like. A few dimmable layers change everything.

02

Unlocking Your Natural Anchor

Humans are biologically hardwired to find comfort in a hearth. When seating turns its back to the fireplace, it loses the room's most powerful Biophilic focal point.

5 full observations in the complete assessment →
Sample room assessment

Read the assessment  →

The Spatial Friction Audit

Begin the
conversation.

This intake is the first step. It takes approximately ten minutes and there are no wrong answers — only honest ones.

New York · New Mexico · Texas

“I believe every project deserves a high level of care. Our first conversation is a chance for us both to decide if the timing and the partnership feel right for the life you’re building.”

Describe a space in your home — or one you're considering — that feels like it's working against you.

If your home were perfectly aligned with your goals, what is one thing that would become effortless?

Where are you in your transition?